Magnify Your Impact: Powering Profit With Purpose By M. Miller and H. Nokes

Abstract

Magnify Your Impact aims to help business leaders consider their company’s deliberate contributions to societal needs. The authors, Maggie Miller and Hannah Nokes, suggest that when companies align their resources with the organization’s core purpose, they magnify the company’s value for all stakeholders. Miller, the “Chief Troublemaker,” is driven by her passion for thinking “outside of the box” and pushing the limits of what is considered standard. She has an M.A. and founded an international microcredit nonprofit, which she ran for ten years. She then transitioned to a consultancy to influence corporate leaders to use their profits to facilitate special purposes. Nokes, the “Chief Optimist,” is equally passionate about her work. With an M.B.A. and previous careers at 3M and Lockheed Martin, she now leads the vision of Magnify Impact alongside Miller.