A Response to “Storytelling, the Bible, and Marketing: An Ancient Framework for Modern Practice”

  • Mindy Welch

Abstract

It is with great pleasure that I thank Keith Quesenberry for allowing me to humbly add my thoughts in response to his article, “Storytelling, the Bible, and Marketing: An Ancient Framework for Modern Practice.” The author makes a well-documented case for the use of Freytag’s Pyramid (Freytag, 1863) as a framework for today’s marketing, demonstrating the utility of this model by applying it to famous Bible stories. Quesenberry’s (2019) assertions include that Freytag’s Pyramid can, and should, be used in marketing messages and branding efforts. In this response, the author will extend Quesenberry’s argument to offer a critique of Freytag’s Pyramid, the benefit of emotional appeals and stickiness, and the call to create messages that produce action in both the Christian context and the business world.

Published
2019-11-02
Section
Dialogue I