Storytelling, the Bible, and Marketing: An Ancient Framework for Modern Practice

  • Keith A. Quesenberry


Storytelling is deeply rooted in Western culture, from parables in the Bible and ancient classical Greek drama to marketing research and practice. This paper analyzes the presence of story structure via Freytag’s Pyramid, applied to biblical accounts and modern marketing examples, presenting Freytag’s framework as a best practice for effective marketing. Additional noted patterns of stories in the Bible are presented as possible premises for creating effective marketing stories.

Dialogue I