Toward a Practical Theology of Marketing: A Five Ps Approach to the Business of Persuasion

  • Laurie R. Busuttil


Nicholas Wolterstorff (2004) tells the story of being invited by Max De Pree to consult at an executive leadership retreat of the Herman Miller Corporation. He was surprised by the invitation because he was a philosopher, not a business consultant. However, he was challenged by the three questions De Pree posed for the group to discuss: “What is the purpose of business?”; “Is there a moral imperative to good design?”; and “Is growth compatible with intimacy?” (pp. 264-266). With the tagline “Design and Build a Better World,” De Pree’s furniture company, now over one hundred years old, was grappling with the fundamental questions asked by many Christian business people.