Book Review, Honorable Influence: A Christian’s Guide to Faithful Marketing
AbstractOne day a colleague of mine caught me after teaching a session of his ethics course. He pulled me aside and told me that no one in his class, including himself, could imagine an ethical reason for a Christian to be involved in marketing. I was a bit stunned because I have always seen marketing as a way of meeting the needs of other image-bearers. Hagenbuch (2016) opens his work with similar stories about the reactions to marketing that seem to be based more on societal stereotypes and anecdotal evidence than careful consideration of what the discipline of marketing actually means.