The Sales Process as a Framework for Witnessing

  • Cindy B. Rippe
  • D. Keith Campbell


Given the challenges for believers to share their faith, this manuscript suggests an innovative approach for witnessing to others through the application of the marketing literature’s seven-step sales process. By viewing the witnessing interaction as similar to a sales situation, this article explores ways to help others realize their need for God in the same way that a salesperson helps a prospect realize a need for a product or service. This approach is shared by integrating the sales process expressed through specific selling tactics described in existing marketing literature and by presenting examples found in the New Testament. Practical examples of using sales techniques when witnessing are provided for easy implementation.