Abstract
I am grateful for Dr. David Hagenbuch’s survey of the Bible record on the question of using shocking advertising messages. His article is an example of how Bible study by a business scholar can go deeper than the use of a few Bible texts to prove a point. The article presents an organized method of research into the Bible record. The article has raised my awareness that the volume of biblical data to study for this issue may be greater than we at first thought. It fueled my curiosity regarding what other insights the Bible may offer on this question.
