The Cost of (Un)Ethical Behavior Nicholas J. Fessler DOI: https://doi.org/10.69492/jbib.v8i1.366 Abstract Fessler shares one of his class lessons as an example of how ethics can be taught in many business classes, whether in a public or private university. This particular lesson focuses on “ethical behavior and its role in a market economy.” PDF Issue Vol 8 No 1 (2002) Section Articles