Left Behind: The Case Study

  • Michael E. Cafferky


The product in this case study is the film Left Behind: The Movie—a screenplay about the end-time rapture. It was produced by Cloud Ten Pictures in partnership with Namesake Entertainment. The events that form the basis of this case occurred between 1996 and March 2001. This case study places the teaching-learning experience in the context of the marketing management process for a consumer entertainment product. The emphasis is on distribution management and promotion.