A Response to “Marketing in the New Millennium: Motivational Differences Between Traditional and Non-Traditional Christian Business Students”

  • Niles C. Logue


The research of Andrews, Roller, and Baker has provided a very insightful profile of the different motivations of traditional and non-traditional students at Christian colleges. Their findings conclude that “Traditional students were significantly more motivated than non-traditional students in four general areas—the spiritual aspects of the university, social reasons, career preparation, and the opportunity to pursue academic or athletic extracurricular activities. Nontraditional students were more significantly motivated for work/career-related reasons as well as program availability.”
Dialogue III