In Competition with “Godless Hordes:” Are Some Strategic Approaches More Appropriate for a Faithful Business?

  • Stephen N. Bretsen


This article explores the intersection of the business as mission movement and the business principles of competitive advantage and competitive strategy. The academic discipline of strategic management has identified several different types of generic, business-level competitive advantages and corresponding strategies that are available to a firm, such as cost leadership, differentiation, or transactional. For a firm that is operating its business as a mission by holistically integrating Christian theological and social principles, using differentiation or transactional advantages rather than a cost advantage will generally allow the firm to effectively compete without undermining its core Christian mission.