The Building Break: AW Technologies

  • Vahagan S. Asatryan
  • Thomas Henshell
  • Jantina Ellens
  • Peter Frieswick

Abstract

Austen Walsh, president of AW Technologies, shifted in his chair and his knee knocked against his employee’s again. He whispered another apology and inwardly sighed. He had put off leasing more office space but knew he needed to do something and soon. Times were changing, new trends in consumer demand for solutions provided by AW Technologies looked promising, and market uncertainty coming out of the recession was receding. Market conditions were promising new opportunities and new markets, so Austen found himself spending significant amount of time on exploring these new business horizons.
Section
Cases