An Tobar Nua II: Scaling the Mission

Abstract

Since the first An Tobar Nua case study was published in the Christian Business Academy Review in 2017, Kelly and Susan Curry have continued to build the brand within Galway, Ireland, by operating the café, baking their famous cookies, selling books, providing counseling services, and conducting student retreats. Now the Currys feel called to expand the student retreat ministry to all of Ireland, but the business continues to rely heavily on donations from abroad. Are they financially able to grow the business to the scale required to reach the whole country? What strategic financial choices can the Currys make to fund the growth needed to fulfill this new mission?