Research Opportunities Featuring Christian Businesses: Case Teaching Notes, Tackling the Hard Part First

Abstract

When conducting research, the author often has a preconceived idea on what is the likely outcome. With basic research, there is generally a stated hypothesis, and the research sets out to either prove or disprove this hypothesis. With applied research, data collection is often used, and there is some expectation on what the results will be. In case studies, a less familiar research area, results can be entirely different than expected for a variety of reasons, some of which could be totally unforeseen by the author. This increased uncertainty can make the research process more enticing or have a severe detrimental impact on the study to the point of curtailing the case study altogether.