The Gap Between Best Practices and Actual Practices: A BAM Field Study

Abstract

There has been a call for business scholars to do a better job equipping people for BAM. However, there have been very few, if any, published field studies among actual BAM practitioners specifically looking to determine the gap between actual practices and best practices. This qualitative field study in a restricted access nation finds most BAM practitioners do not have business plans, integrated mission plans, an understanding of the triple bottom line concept, or mentors and boards of directors among other things. An understanding of this gap will allow academic institutions to better shape BAM curriculum and courses.