Case Study: R. W. Beckett Corporation: Corporate Culture

Abstract

This case introduces strategic, integrity, and lifestyle issues that make it a suitable case in any class featuring strategic management or ethics discussions. It could be a good case for a capstone course such as strategic planning or an introductory management course. The application of this case has relevance for strategic management and business ethics theory and processes. Regarding strategic management organizational culture is the most relevant issue related to this case scenario. In the area of business ethics, this case could also be presented to support corporate culture. Other secondary topics which might be applicable to the case study include competitive advantage, corporate governance, internal and external environment, product strategy, leadership, and social responsibility.