Abstract
Business as Mission (BAM) is beginning to gain momentum in the academic community in such a way that it requires more organized venues for scholarly dialog and curriculum development. BAM is similar to and can draw from the more secular social enterprise (SE) literature, the difference being that BAM represents profit-making organizations that incorporate social and Christian spiritual goals. To this end, this article responds to contrasting views regarding the legitimacy of BAM as a practice worthy of being pursued by serious scholars and practitioners. The article concludes by suggesting specific proposals on how the Christian academy and interested scholars may choose to address curricular issues and contribute intellectually to BAM.
